E-cigarette Use & Marketing and Tobacco Abuse

Tobacco products are responsible for high morbidity & mortality in the United States. To try mitigating this harm, the U.S. administration mandated the FDA (Food and Drug Admin.) to control the promotion and advertising of tobacco-based products by e-cig merchant account holders. These regulations should cover not only traditional forms of tobacco, e.g., cigarettes, but also smokeless forms like dip, chew, & snuff, and the now trending, electronic cigarettes (e-cigs).

Electronic cigarettes have gained popularity among U.S. adults and teens. A large of adults who smoke traditional cigarettes claim to use it as an aid to quit smoking despite the lack of clinical evidence proving or disproving the ability of electronic cigarettes to help in smoking cessation.

 While adults have also reported using e-cigs to avoid the dangerous effects of smoking traditional cigarettes, there’s no proof they pose no risk to a user’s health. Though lack of combustion may reduce the chances of diseases that result from inhaling burned tobacco, studies are inconclusive on whether e-cigarettes are entirely harmless.

Only a recent University of California has so far spotted cancer-causing chemicals in e-cigs. This study has so far discredited the idea that e-cigs are less harmful than traditional cigarettes.

The San Francisco study examined samples of urine from 104 teenagers, among them; 67 were strict e-cig smokers, 17 used both e-cigs and traditional cigarettes, and 20 were non-smokers. According to the reports, teenagers who used both forms of tobacco had compounds with toxicity levels three times the ones who used electronic cigarettes. Also as expected, teenage e-cig smokers also recorded toxicity levels three times than the group who didn’t vape or smoke.

The results, however, failed to disclose whether the electronic cigarettes have nicotine or not. But according to the findings, it is the flavor preservatives, i.e., propylene glycol and glycerin found in the non-nicotine e-cigs that makes them toxic.

Perceived Dangers & Social Norms

Research has linked perceived harms to e-cigarette use. Most tobacco users believe participants e-cigarettes are less dangerous compared to conventional cigarettes. For instance, qualitative studies focusing e-cigarette users find out that e-cigs pose fewer health risks, are less addictive, cause less craving and tastes much better. For these reasons, many tobacco addicts are now turning to e-cigs.

Author Bio: Electronic payments expert Blair Thomas co-founded eMerchantBroker, America’s leading e-cig merchant account provider serving both traditional and high-risk merchants. His passions include producing music, and traveling to far off exotic places.